Feel Good Friday – Nolan’s Cheddar

by admin on January 21, 2011

Some people might not find this “feel good” but the humor of the advertisement is offbeat. I won’t ruin the ending by commenting further.

Some commentators are failing to see the “feel good” of this video and are instead focusing on the means by which the message is conveyed. Is not the mouse’s triumph over unsuspected danger and death a good thing? Being victorious over adversities one encounters in life makes me feel good and this was a cute, clever way to get that across.

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{ 35 comments… read them below or add one }

1 KarenK January 21, 2011 at 9:57 am: Sick. But I loved it. Thanks!
2 Chocobo January 21, 2011 at 10:23 am: Kinda funny, but it didn’t want to make me eat cheese. Apprehension =/= cheese!
3 Eagle January 21, 2011 at 10:26 am: Heehee, I boggled at first but I love the use of music to illustrate the point.
4 JaisyMaisy January 21, 2011 at 10:31 am: I was totally disturbed at first and got a little teary. But the end was nice!
5 DGS January 21, 2011 at 11:20 am: CUTE!!!
6 SHOEGAL January 21, 2011 at 11:24 am: Sorry – anything with Rats – not good. I want absolutely nothing to do with that cheese either.
7 SciFiLeslie January 21, 2011 at 11:39 am: Sorry, but although it has a “happy” ending, the image of the mouse struggling to breath as it is seemingly dying will stick with me for a while. I do not “feel good”.
8 Elizabeth January 21, 2011 at 11:40 am: I loved it!
9 UK Helen January 21, 2011 at 11:41 am: Oh YES! That is brilliant! I love the Doors, and was almost in tears of laughter when ‘The End’ began. Wonderful. Thanks, as they say, for sharing.
10 lkb January 21, 2011 at 11:47 am: Cute. Thanks for posting this!
11 Numa January 21, 2011 at 12:03 pm: I’m usually immune to ads, but this made me want to run out and buy some. Very cute!
12 Michelle P January 21, 2011 at 12:47 pm: Love it, hilarious!
13 Enna January 21, 2011 at 1:05 pm: I am an animal loving vegetrarian and I found this amusing but it did scare me at first as I had the sound down on my computer. (note to self put sound up on computer BEFORE playing YouTube Clip).
14 Shayna January 21, 2011 at 1:22 pm: Love it! At first, I was like “No. They wouldn’t! They couldn’t possibly!” and then I was like, “Ohhhh, that’s so awesome!” Yes, it does leave you a little warm and fuzzy inside. And I, for one, will not be forgetting Nolan’s Cheddar cheese anytime in the near future.
15 samihami January 21, 2011 at 1:32 pm: Well, that was…different.
16 LMVattimo January 21, 2011 at 1:47 pm: I thought this video was hilarious. Props to the creators for cuteness and humor.

Another fun video is here. It’s work safe, I promise. http://www.youtube.com/watch?v=sdUUx5FdySs

It makes me wish I had the patience for animation.
17 RP January 21, 2011 at 1:53 pm: I flinched at the sound of the trap closing but the ending was funny. I liked it.
18 Kat January 21, 2011 at 3:08 pm: The end made me feel good, but not as much as the middle made me feel awful. But then, I’m oversensitive about things like this.
19 Geekgirl January 21, 2011 at 4:13 pm: I’ve seen that before, and loved it then too. think it’s fantastic
20 Chocobo January 21, 2011 at 4:30 pm: Just to add: I do kind of wish the middle part where he appears to be slowly dying was much shorter… it would have been less agonizing to watch and a more amusing ending for me.
21 Tracey January 21, 2011 at 5:03 pm: I loved it! I knew you would never post an animal dying. Oh, I love this website.
22 PrincessSimmi January 21, 2011 at 6:42 pm: Can I have that mouse? It’s so cute
23 Wheelchair Bling January 21, 2011 at 7:39 pm: Hah! The mouse got an inspirational training montage. Now it’ll go on to win the world championship!
24 admin January 21, 2011 at 9:59 pm: Of course not! I adore animals. The garden nursery where I buy my plants and gardening supplies has a pet prairie dog near the cash registers. I just love going there and kissyfacing with Alvina who is the most precious, affectionate little critter from the rodent family I have ever met.
25 Anonymous January 22, 2011 at 12:34 am: Yet another reason why I don’t eat cheese.
26 David January 22, 2011 at 3:00 am: I too wish the middle part was a little shorter, I felt sad for the poor little rodent.
27 Cooler Becky January 22, 2011 at 5:16 am: I keep lots of mice in my house. They’re my little darlings. That video freaked me out! ;_
28 Elizabeth January 22, 2011 at 8:32 pm: Whooooa, that is some amazing animatronic work there! It looked so real!

I must say, I couldn’t really be upset at the middle, because no mouse that gets caught in one of those things has any idea what happened until he realizes he’s in Mouse Heaven ^_^ Uh, the happy-face is because of the mental image I have of Mouse Heaven, a place where the streets are paved with Gouda and there are giant cheddar sculptures of evil-looking cats and owls, and every Friday they get to go to Yuppie Heaven for the weekly cheese-and-wine tasting and scurry about snatching crumbs dropped by drunken rich guys.

That post went fairly far off-topic . . . and even more embarrassing, now *I* want cheese!
29 esther_bunny January 22, 2011 at 10:16 pm: I went to his actual website and checked out his other films and show reel and it’s some amazing stuff. Thanks!
30 Kry January 22, 2011 at 11:52 pm: I am still hoping that the mice that have invaded my house dont see this and get ideas!
31 HM January 23, 2011 at 7:28 am: I first watched it on mute as my kids were watching TV but I couldn’t figure out why he was “pumping” the trap. Then I rewatched it with my kids with the sound on and we were all cracking up. It made me want to look up Nolan Cheddar so it worked for us.
32 Erin January 23, 2011 at 9:18 am: I agree with everyone who thought the middle section went on too long.
33 gramma dishes January 23, 2011 at 3:43 pm: Elizabeth ~~ LOL! I love your vision of Mouse Heaven! You do have a delightful imagination.
34 Natalie January 24, 2011 at 2:32 pm: Training montage! It’s time for a training MON-TAAAAGE! This made me laugh, thanks for sharing.
35 Michelle January 31, 2011 at 7:18 pm: OK–I don’t like mice, but I was nonetheless horrified at first….until such time that I started laughing so hard I nearly choked. This is a riot!