My husband and I celebrated our 11th wedding anniversary last month. Last year (our 10th anniversary), we had talked about taking my wedding set in to have the center stone sized up. Mind you, my ring is perfectly nice but not a huge honking thing–think 1/3 ct tw. Our intent was to perhaps take the 1/4 ct. center stone up to perhaps a 1/2 ct oval.
We visited the local franchise of the chain where we had purchased the ring originally. The saleswoman (think a composite of Ivana Trump and Hermione Gingold) approached and we told her what we were thinking of doing.
She examined my ring briefly and in a very thick (and very LOUD) Eastern European trumpet tone, announced: “Well, this certainly is a SMALL one!!” Heads turned from all sides of the shop, people wanting to see this pathetic little ring. We turned around and walked out without a word. Never went back.
Last trip to the mall? The store is gone, taken over by another chain. From what I gather, all of the stores in this chain are now gone. I just wonder how much that kind of “customer disservice” contributed to the closure (in addition to the state of the current economy, of course). 0820-12
In this challenging economy, it is a source of wonder to me that there are businesses who are their own worst enemy, who shoot success in the foot and deserve to fail utterly. It’s as if a business owner has a death wish to strangle his/her business to the point of no return.