As a customer service rep in the equivalent of a bridal supermarket, I saw many, many horrifying and hilarious things. The worst one by far came in my first summer on the job, when a woman walked in looking for something to wear to her daughter’s wedding. She explained to a consultant that she wanted something “young” and “fresh” and “not matronly”. Apparently what she meant was that she didn’t want to be outshone by her daughter, THE BRIDE. After trying on a few of our more classy MOB selections, she found THE dress. It was floor-length, silk charmeuse, beaded, and sleeveless. It was also ivory. And had a train. That’s right, she had wandered into our “destination wedding” section and chosen A WEDDING GOWN. Her consultant and our assistant manager desperately tried to talk her out of buying the dress, but after seeing herself in the mirror and parading along our platform in it for twenty minutes, she could not be dissuaded. She bought a $350 wedding gown to wear to her daughter’s wedding.
Luckily the story has a somewhat happy ending, because while our staff was not able to keep her from wearing the dress to the wedding, the bride was! So the mom called back a few days later asking if she could return the dress for a refund. Generally this is against store policy but our manager was very nice and allowed her to exchange the wedding gown for merchandise of equal or greater value. This time the bride came in with her, and while she still left with a slightly inappropriate dress (a chiffon ruffled ivory number), at least it was from the special occasion section and not the destination wedding collection. And it didn’t have a train! 07-28-09