When E3 conference-goers arrived at the show this week, some were greeted by a small crowd of protesters ostensibly upset at EA’s upcoming action game Dante’s Inferno, in which the lead character must fight his way out of Hell using a crucifix as a weapon, reports the LA Times.Says the Times: “The protesters, who came from a church in Ventura County, held signs with slogans such as ‘trade in your playstation for a praystation’ and ‘EA = anti-Christ’ as they marched and handed out a homemade brochure that warns, ‘a video game hero does not have the authority to save and damn… ONLY GOD CAN JUDGE. and he will not judge the sinners who play this game kindly.'”
Only one problem: the protesters were hired by a viral marketing agency to promote the game, EA spokesperson Holly Rockwood told the Associated Press.
Heh. Even the Los Angeles Times got snookered by the ruse and reported the fake protestors as real. (See link above) So much for thorough investigation of the facts prior to publication. The LA Times had to update the story the following day to reflect the reality. As an evangelical Christian, I’m perturbed by this promo stunt because it plays on stereotypes to further embed these stereotypes into people’s minds. Trust me, I have much more serious and greater issues to protest than a silly video game’s incorrect theology.