Electronic Arts Hires Fake Christian Protestors To Promote New Game

by admin on August 12, 2009



When E3 conference-goers arrived at the show this week, some were greeted by a small crowd of protesters ostensibly upset at EA’s upcoming action game Dante’s Inferno, in which the lead character must fight his way out of Hell using a crucifix as a weapon, reports the LA Times.

Says the Times: “The protesters, who came from a church in Ventura County, held signs with slogans such as ‘trade in your playstation for a praystation’ and ‘EA = anti-Christ’ as they marched and handed out a homemade brochure that warns, ‘a video game hero does not have the authority to save and damn… ONLY GOD CAN JUDGE. and he will not judge the sinners who play this game kindly.'”

Only one problem: the protesters were hired by a viral marketing agency to promote the game, EA spokesperson Holly Rockwood told the Associated Press.


Heh.  Even the Los Angeles Times got snookered by the ruse and reported the fake protestors as real.  (See link above)  So much for thorough investigation of the facts prior to publication.  The LA Times had to update the story the following day to reflect the reality.    As an evangelical Christian, I’m perturbed by this promo stunt because it plays on stereotypes to further embed these stereotypes into people’s minds.  Trust me, I have much more serious and greater issues to protest than a silly video game’s incorrect theology.

{ 6 comments… read them below or add one }

kt August 12, 2009 at 11:35 am

“trade in your playstation for a praystation” – i don’t even think the strongest minded christian would come up with something that cheesy


Fi August 13, 2009 at 8:08 pm

That particular gaming company has a terrible reputation now. To promote the same game, they suggested that attendees at ComicCon in San Diego “commit acts of lust” with “booth babes” and take photographs and that the winners would get a night out with a couple of these women.

Yep, EA previously thought sexual harassment and the encouragement thereof was a suitable marketing tool.


Elizabeth April 12, 2010 at 10:25 pm

Personally, I think any mockery of the Westboro Baptist Church is acceptable, but I honestly have no idea how this would “promote” a game.


Lexi August 8, 2010 at 6:28 am

I’ve played Dante’s Inferno on the Xbox 360 and I loved it. It was a lovely game. 😀 Just wanted to add my two cents.


Dazee September 25, 2010 at 6:42 pm

I can see why people would think this is real. I’ve seen some outrageous protests, Christians or no, with just as horribly cheesy slogans. I will admit though, some of these were just horribly bad. It is tacky.. as much as I’m tired of reading that word here… that EA hired them. It’s much more.. interesting when protestors are being stupid on their own.


Michelle P September 26, 2010 at 1:26 am

Off the subject of the pic, but amen, Elizabeth. (Pardon the pun) I wonder if the people of Westboro Church honestly believe that they are spreading the word of God. I’m with Admin on this bit; don’t use Christianity stereotypes to advertise.


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