I am a owner of a small advertising agency, and have had my share of great clients, and not so great clients. One client, has been especially difficult. Lately they have gotten very demanding and a bit unreasonable for things that are out of my control and, quite often, their own fault. I’ve learned to put my foot down in a very cordial way, polite spine if you will, but there is something that really irritates me.
Recently, my client will send me requests and he is often using the term “PDQ”. In my 20 years of being in this profession, this is the first client to use this term with me. I even had to look it up, so for others who don’t know, it stands for “Pretty Damn Quick”. For instance, a 6:10am email this morning states, “I need to update my team on the following items: (list follows). This is important for you to get this to me PDQ.”
Knowing that this abbreviation stands with a swear/curse word in it, is really insulting to me. This has occurred probably 3-4 times in the last week alone. I always get back to him as quick as possible, so there is no need for this. How do I handle it? Or am I overreacting and this is more common than I think? 0213-15
Until your advertising agency is large enough so that it affords you the luxury of cherry picking your clients and customers, you need to ignore, suck it up and get on with conducting your business in as efficient, profitable and civil manner as possible. One thing that helps me is to consider some people as fools (this is not information you share with anyone else, btw) and it is just folly to engage foolish people over their foolish ideas or ways of doing things. You do the best you can as you would for any other client but the fool does not dictate your responses or get under your skin.