Ah, Valentine's Day. Way back in the Stone Age when DH and I were dating, I so desperately wanted Valentine's Day to be a "thing" for us. It *was* my hill to die on at that time. I made it a big deal, DH balked and it devolved into a yearly argument and source of tension between us.
I finally acknowledged within myself that the only reason that I wanted it to be a "thing" is that I wanted to be able to flaunt my new jewelry, flowers, whatever around the office like everyone else. Hell, even the guy I sat next to at work for eight years got flowers from his girlfriend/now wife every year on Valentine's Day. Was I chopped liver?
After a couple of years of this nonsense, I finally came to terms that while DH was a great guy in many ways, he did not jive with conventional holidays. He's a gift giver, but at random ways and times that keep you on your toes. Since then, we've been taking the day off and going to the Chicago Auto Show, which while not scream "Valentine's Day" to everyone else, is our little Valentine's tradition that we both enjoy.