See, now I always have what I call my "week-long birthday festival," but you have to do it right! I don't include the same people for all the fun things I do. I have my get-together with family, DH and I go out to dinner with one group of friends, we have drinks with another group of friends, and a girlfriend always takes me out to lunch/dinner (and I do the same for her on her b-day). Plus I signed up for lots of birthday freebies from local restaurants, so I usually wind up with 6-7 free meals throughout the month as well. It's all in good fun and I don't expect the same group of people to celebrate memememememe all month long!
It was a nice idea, but a lousy execution.