I think that all picture gifts are "know your audience" gifts. In some cases, pictures that would make some people uncomfortable would be a huge hit for others. Some would love nothing more than to get a nice portrait or a frame filled with candids.
Also, it has been my experience that the grandparents of my children love pictures more than anything I could buy at a store. Of course, DS is getting older now, so next year he will probably make something, and to my dad that might be even better. Also, as I said earlier, my parents and the in-laws can are at a point in their lives where they either have or can go out and get almost everything they want. The exception is pictures of their grandkids, because I'm the only one who gets to distribute pictures of my kids.