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I bet you a nickel that the graphic designers at Hallmark lobbied for "For" because:1) it's one letter longer than "To," which is an awkwardly short word (visually speaking);2) it begins w/ the same letter as "From," which means that they'll align perfectly on the left, and it might look cooler.
I use prior year's Christmas cards for gift tags. I cut the cards in half, recyle the page where people sign their name and use the decorative front page for the tag. I have always used To: and From: