The Body Shop sells girly stuff in the US, too.
Personally, I love my husband's business name: Noneyo Bidness.
We live in Hawaii. Most people try to pronounce it "No neh yo" as if it were an Asian or Hawaiian name. Nope. Closer to ebonics.
DH loves it when some bureaucrat asks him, "What's the name of your company?"
DH: Noneyo Bidness
Bureaucrat: Sir, I need the name of the business.
DH: The name is "Noneyo Bidness."
Sometimes it goes round a couple times before they ask for the spelling and realize that DH is a rascal.