For a company magazine, the cover art wouldn't matter to me at all, with or without an explanation. Unless there was a blurb on the cover that was of interest to me, the magazine would probably be going directly in the recycle bin. Maybe your magazine has more useful stuff in it than the ones I have experience with.
I think that OP is an in house designer for a company/association. So the clientele would be internal rather than the average consumer.
Please correct me if I'm wrong OP
And? The consulting company I used to work for sent in-house magazines to its employees monthly. Hardly any of the content was of interest to me.
PastryGoddess -- You are correct. It is an internal magazine, sometimes used as a give-away to certain customers due to certain content that month.
Harriet Jones -- (to the bold) I certainly hope so! I'd hate to see all our hard work ending up in the trash! Our magazine features different departments and explains technical things in layman's terms. It includes company events (like Engineers Week, TEAACH, STEM, Leadership conferences, etc.) with lots of employee photos. There's monthly sections about community involvement and outstanding achievements along with human interest stories. It's a good mix of what our business does and what our people do inside/outside the company. We have won many external awards for both the writing and design.
The magazine is distributed via racks placed around the buildings. People can take an issue or not, their choice. The racks are pretty much close to empty before the next issue hits the stands. I think that's a good indication that people enjoy the magazine.
Op, your update makes the question a bit different for me. (I wanted to post earlier, but hadn't gotten a chance.)
(snip -- but I appreciate your thoughts here and apologize to everyone if the update is vastly different from the OP.)
is there any metric of feedback by which you can go back and reevaluate how Sally's covers (or all of them) are actually working? Sales figures, or a focus group of customers/readers that can give feedback on them?
LOL! Metrics and feedback is Sally's forte. She's a research fanatic! When the team was talking about including a snippet about the cover Sally piped up and said that her husband (who works for the company) said that his co-workers LOVE the idea. A bit one-sided to me and not official research
. I didn't say anything because I didn't know what to say or how to put it so that it didn't sound, I dunno, negative?
Honestly? I don't think the cover has a lot to do with how many people pick up the magazine. I think that people read it for the content, no matter what's on the cover. We (Sally's spearhead) are in the process of getting a survey together in order to see how effective our magazine is and this would be a great question "Does what's on the cover make you choose to pick up a copy" or something like that.
I like your thinking Onyx_TKD (you posted while I was typing)
eta: Onyx, after re-reading your post, can I use your exact words to in order to argue my point? You very eloquently put my thoughts into words, which is something that I am unable to do. Thank you.