I despise these games. I immediately remove myself from a message conversation about them. The last time I noticed the statuses starting to go up, I posted something along the lines of, "It's not enough to just 'raise awareness'. Sooner or later people are going to say 'We're aware, now what?', and you'd better have an answer. If you actually want to help breast cancer, advocate self-examinations, share the number for a mobile mammography center, or donate to a reputable research group. DO something, don't just 'raise awareness'."