I got that letter today. They want to buy back my 2012 Rav 4. The one I bought new 33 days ago. The stationary has my dealer's name on it, but the return address is a different state. I suspect it came from a corporate office.
I usually say "yeah, sure", roll my eyes, and chuck the mail. But I'm not clear on what they're expecting to happen. Is it all a ploy to lure me to the dealership? Are they going to try and hook me with a new car and then give me a much lower trade-in on my car? I've always wondered what would happen if I walked into the dealership and tried to get the high cash amount they keep offering me, and refused to even look at other vehicles.
Yes, it's a ploy - and if you went in and didn't look at another car, they'd find a reason not to give you the deal. In many areas, used cars are holding their value so well, and are in such demand, that they are worth enough to justify that extra $$ from the dealer. Many folks are preferring used because of the economy, either not wanting to spend the money, not able to get financing, or don't want to drive something flashy when others can't.
I get them ALL THE TIME. Even since we moved. On my 2006 Kia van. If they're that desperate for a car that old, makes me wonder what they'd offer me for my 1997 Camry!
Toyota is just great [sarcasm] with those. Same thing happened when I bought my 4Runner back in 2006--I got them for years. I don't get them anymore, though. Apparently my car is now past its prime (but if they only knew about the dog fur and dog slobbery windows, I'm sure they'd want it then!).
I bought a MINI last August, and haven't seen anything similar from BMW--they must know that Miniacs would never sell their babies!
I got a MINI back in 2007, and a few months later, I got a box in the mail "Essential Motoring Nonessentials" - things like a smiling antenna topper, a secret message decoder to use on MINI ads, a mousepad, a really nice pen, and other goodies. I think when BMW bought them, they gave the marketing department a blank check and told them to have fun.
Since then, I've gotten 1 call from the dealership - I think back in 2010? - seeing how the MINI was working for me. I think they were hoping I might trade it in for a new one, but were informed that it was going great and I was hoping to keep it for a few more years. :-)