There's a halfway decent chance that that consistent, standardized menu won't have anything I'm willing to eat on it. I avoid them.
So we lean toward non-chains, but not necessarily fancy places, more often coffee shops, falafel shops, Thai restaurants or 24-hour eateries, but also fancier places on occasion. It seems like any place that does well around here and serves budget-friendly food becomes a "local chain" (2-15 locations, in-town or statewide) before long, and we don't necessarily avoid those, but they aren't our favorites.
I have been known to run out to Subway, Taco Cabana or even Taco Bell once in a while on a too-brief lunch break or on the road for a very brief stopover in a tiny town. We have eaten at Pei Wei, Chipotle and Freebirds in the last year, but otherwise I don't think we've gone to a national chain.
The 'sit-down' chains are last on my list, or maybe slightly ahead of local places I've gotten sick at.