Not really etiquette, because it's not rude (if permission is given) but I'm wavering on whether it's right, wrong or who cares?
Just wonder what you all think.
I received a portrait shot of Big-Wig to include in a monthly magazine (the photo will be used every month.) I noticed that there was some Photoshopping done . . . probably not noticeable to a lay-person, the Photoshop job really was pretty good. There was just something that caught my eye.
I showed the photo to my Boss and she immediately said we needed to do some color correcting. I pointed out the Photoshop flaw and said that this was the Official-Approved-By-Everybody photo and we really couldn't do anything to it without going through all the approval stages again.
Long story short and getting to my point . . . We received the original un-Photoshopped photo which I superimposed on top of the Photoshopped photo and WOW! There was a whole lotta Photoshopping going on!
Big-Wig (normally fair-skinned in past photos) has a nice tan-on (although a bit off-color), straighter teeth, less wrinkles, and something going on with the eyes. Plus Big-Wig's face is thinner and the neck is a bit longer. All around a very nice Photoshop job making Big-Wig look about 10+ years younger.
I'm wondering what people will think after seeing the photo then meeting Big-Wig in real life!
This is not my problem. I will use whatever photo I'm told to use. That's not my question, it's just an example.
My question is . . . There is a whole lot of Photoshopping being done these days in the news/magazines/advertisements, making people/things look better than they do in real life.
What do you think about this practice? Is it rude to the general public (false advertising?) Is it ethically wrong? Do you wonder about amazing photos that you've seen and think "Yeah, that was Photoshopped."? Or do you believe everything you see?
Is this a topic that nobody cares about? What you see in print is the truth.
(edited to change a sentence.)