No. I have never felt that I "deserve" or am "entitled" to a gift. Those people who complain that their husbands or kids didn't give them a present really make me tired! Lucas and I do not exchange gifts, If we do find something perfect for the other or perfect as a couple, we buy it. If someone misses my birthday or Mother's Day, well, that's the way it is.
I buy stuff for me when I need or want it, though I must admit that my "needs" have gone from Windsong or Emerade to Oscar, and from boxed wine to the most middle Reiseling I can find, from cheaper than Hershey to at least Lindt, and from whatever shoes Walmart has on sale to SAS or Naturalizer. And I needed that saphire jewelry to go with that outfit. So, I don't go overboard and I think that many brands are charging just for the name (Coach and Vera Bradly come to mind - I get tired of purses anyway!), so I don't indulge too much.
For my iPad, I saved my self-inflicted allowance until I could buy it for cash. Same for my iPhone.