My mother and best friend are both avid knitters and have made me scarves.
Mom also makes her own cards. The last couple of Christmases, instead of making a card, she put together a journal with a short story...about me going shopping at my favorite stores, with a gift card from each store on the page with the words about that favorite store: "Waterlight went to FavoriteBookstore... [gift card on page] Then because she needed NewPieceofClothing, she went to FavoriteDepartmentStore [gift card on page]...."
I'm neither a knitter nor a card-maker, but I embroider (tea towels, pillowcases, samplers, bookmarks), and I've made candy. This year I made maple-cinnamon cashews, and attached the recipe to each jar of cashews; in past years I've made fudge.