Actually, I think it's an incredibly casual sort of address, and it's got a cheeky feel to it.
Because of that cheeky vibe, I wouldn't use it to a guy or gal just to say "pass the chips."
I'd say, "Dude, you really thought that was a great pass?"
or I'd say, "Dude! Way to go!"
But I would never say, "Dude, pass the chips" unless I'd asked him 3 times and he hadn't heard me or had gotten sidetracked.