If asking them to call you by name doesn't work, how about calling them whatever they have just called you? E.g., if someone says "Hey, kiddo, did you finish that memo?" answer with "Yes, kiddo, here it is" or "No, kiddo, I'm still working on it."
If you're lucky, they'll get the hint and stop. If they instead splutter something like "How dare you call me kiddo?!" that gives you the opportunity to say that you assumed they meant "kiddo" as a compliment, and wanted them to know that you admire their youthful energy too.
My theory here is that it's hard for someone to complain to third parties about you doing the exact same thing they have just done to you, without looking unreasonable.