I'd think MariaE's is probably closer. Here are the stats listed at the bottom of Hell's Bells vs. Etiquette Hell
Most Online Today: 18.
Most Online Today: 573.
That particular statistic refers to how many people are on the forum within a 15 to30 minute time period over the course of a 24 hour period. It is not a total number online PER DAY. So, it is actually recording the highest number of people that are viewing the forum within any 15-30 minute time frame. I can choose to set the statistics to record for every 24 hour period but SMF highly discourages that as it actually decreases server performance and gives an artificially high number as many visitors would likely be counted more than once.
Hells Bells stats are actually improving. From March to April there was a five fold increase in the number of new posts and number of page views went up by 33%. And to be honest, the regulars that do frequent that forum have a vast amount of wisdom so while threads are not long, they do contain significant information. Better to have fewer but meatier posts than a lot of fluff, imo!
If there is an increase in wedding related threads here, people need to be directed to address those issues in Hells Bells.