Quite many places seem to fall for this. There is a hamburger place in my town (not fast food, but restaurant-type hamburger place). They have few places, good food and one location I refuse to use. That location used to serve younger customers quite poorly (or still might, I don't know). After all, why would I now, as I have regular work and more money, choose to spend it in a place that could not respect my spending at the time when that amount of money meant lot more to me.