The irony is that even the most beautiful paintings in the world require far more of what these people would call "craft" than "art." The Mona Lisa wouldn't be nearly as beautiful if Davinci hadn't mastered the craft of painting. Someone can have the most wonderful ideas, full of meaning, but if they lack the craft, those ideas will never see the light of day.
Last year, the Detroit Institute of Art had a Faberge exhibit, and I read an article in the local paper about it. Towards the end of the article, the writer made a comment that all of this is not Great Art, like the Sistine Chapel. They are just pretty things.
I was so angry, and convinced that the writer new nothing about art. If I pick up my tea pot, which is a beautifully painted and glazed sky blue, and the handle curves just right in my hand, and it makes me smile every time I look at it: that is art.
Getting back to the thread topic, I had a friend who was constantly volunteering me to help people with their projects. I was smarter than most people he knew, and that translates into expertise, doesn't it? The last time he tried to volunteer me was for someone who wanted to create an app that would take your life experiences and write them out in such a way that you could get course credit at the school this person was attending.
Only problem was, this person knew next to nothing about computers. Guess what? Neither do I! And I already have a job which eats up all my time and energy, so I don't care what kind of dollar signs you see at the end of your path, because I am not going down that path.