... And I am really put off by it.
Maybe some of you already know about this, but I didn't.
We got a letter today in a printed (address, return address, and even the postage, with the cancellation including a plug for the company) envelope.
The card inside was completely printed, even the signature. On the back was more advertising for the company. I can't tell whether the couple even wrote the text; it looks like it could have been an auto-generated text where they customize a few fields. It was obviously never touched by the couple themselves. I googled the company for just a minute before finding out that that's exactly what it is (and an MLM business at that): they print, stuff, and mail greeting cards and such.
(Side issue: I cracked up, as I always do, at their thanking me for "the beautiful stemware ... [Groom] and I absolutely love the crystal wine glasses ..." that I chose from the registry. I recognize that makes it harder to effuse about a gift, but, sheesh, surely there's a way to be enthusiastic other than by complimenting your own good taste.)
Anyway, I think this is another terrible idea that marketers assure couples is The Perfect Way to thank your guests efficiently, or something. And maybe there are people who don't think it looks so bad, and it isn't a big deal, of course -- it was still a prompt (very prompt, in fact) thank you for the gift, which is the point, after all.
Maybe this kind of thing would be okay for something like Xmas cards from a business. But for personal correspondence, including thank you notes? To me, it looked absolutely awful. It screams, "Look! We found a way to spend as little time and trouble as possible thinking about you and expressing gratitude!" Even an email would have been more personal -- it would have come from them, at least, and without all the advertising.
I'm not posting to bash this couple, just to warn anyone considering doing this to be aware that no matter what you yourself may think of it, at least some of your guests will have this reaction, too, so if you want to avoid that, just write your own notes.