it doesn't mix things like a blender, which uses blades. instead it uses 3 different attachments that can be used to made a variety of items.
Among them are:
Mix cookie dough, bread dough, cake batters, pie crusts, muffins, make whipped cream, frosting, pudding, mousse, make mashed potatoes, mix together my meatloaf, mix pancake batter, pizza crust..
So it is good for someone who cooks often, or in large quantities.. mixing together a large meatloaf with mine is worth it; and mashing potatoes by hand kills me cause i have the starts of carpal tunnel syndrome, so it is really great for that.