My father spent THIRTY YEARS in what I teeth-grittingly refer to as "the silly little soap business." He spent a fortune in books, tapes, retreats, conferences, seminars, products, sucking up to the likes of Bob Zender, Bill Britt, etc. To this day I see red every time I hear "Amway", "DeVos", or any other reference thereunto. The crown jewel was when my father blew off my birthday dinner (wife, kids and I drove from FL to MD to spend my birthday and Thanksgiving with Mom and Dad) to go to a weekly "pitch the business" confab.
When I was in college back in the early 80s, there were several cult or cult-like groups on campus, and our church and local campus ministries did classes on various characteristics of such organizations (big glaring ones were twisting of language into an "in" jargon, strong focus on the personalities of the leadership, isolation from friends and family, fostering of an almost militant "us v. them" mentality, and oftentimes in the more overtly "church-like" groups some really pretzel-factory twisting of Biblical texts to make the group seem ok and everyone else seem the damned and benighted), many of which I had observed in the Amway organization Dad was associated with. It was probably the single biggest bone of contention between Mom and Dad, and between Dad and I, and I'll always regard the silly little soap business as having stolen a healthy chunk of my father's life out from under him.
In retrospect, one of the most emotionally catharthic things was, after Dad passed away from leukemia about 5 years ago, was helping Mom go through all of Dad's effects. I told her in no uncertain terms, and she and my brother were only too happy to acquiesce, that anything even remotely associated with Amway (except maybe their disinfectant cleaner - that was pretty good stuff actually) could be discarded with extreme prejudice. Hearing those bundles of cassette tapes bottoming out in the trash can... such a lovely sound it was!