I work at a morning newspaper. The pages are sent to the press about 2 a.m. in the morning and the paper is shipped out several hours later. Yet we still get calls like this:
This is about 10 a.m.
Person: Hi, I need to get a brief in the paper about X event.
Co-worker: OK, you can fax or e-mail it to us, or give me the details now. When is it?
Person: 6 p.m. tonight
Um, we can't get it in the paper, the paper is done already.
Person: You can't just wedge it in someplace? It doesn't matter where it is.
Co-worker: No, the paper is done and printed. It's on the stands and being delivered to homes already.
Person: You can't call it back and just get this in for me?
And then there are the conversations I've had with otherwise intelligent editors who just don't understand basic space issues.
Editor: OK, we need to put the XYZ story on 6A.
Me (checking since that reporter is notorious for writing epics): Um, well, it looks like that story is about 40 inches and there's art, right? There are a ton of ads on 6A and I'd say there's about 20 inches, tops.
(The editors do have the print-outs that show the spacing.)
Editor: Well, it needs to go there, there's nowhere else to put it.
Me: OK, then it's going to need to be cut quite a bit, and we can't run the art.
Editor: No, it's a really good story and the art's great.
Me: OK, but it won't fit there if it's not cut.
Editor: Can't you just squeeze it in?
Me: ?!? No. (Not if you want it to be legible, anyway ...
I've had experience on both sides, so I probably understand this better than most .. but really ...