I love wrapping presents; I follow the idea that I like to give people the experience of getting "a gift" in addition to whatever is inside.
. . . . I love those few moments of "What on earth could this be?" I love the surprise. . . . But for most people, I don't see how it could be rude or offensive to just wrap a present in any of the ways mentioned here.
That's what I'm aiming for, when I get fancy. I want them to feel "fussed over" for a few moments, in ADDITION to being pleased w/ the spice rack in the box.
And I grew up in a family in which we all admired the wrapping from all angles before we opened the present.
And so I turned my nose up at gift bags for a long time. (Not that I thought they were *rude*; just that I knew "no present of mine
would ever be in a gift bag!" LOL! They've grown on me, however.
Lately, I've left myself too little time, so I just wrap and write the name on the top in thick black marker.
My etiquette issue is, I'm not fond of the way that my IL's family opens presents--everybody all at once, in a big mob scene. So I get a stingy feeling when I wrap presents for them, and I won't use my favorite wrapping paper, bcs they won't admire its effect. And then I feel rude for feeling stingy w/ the wrapping paper.
But every year that I try to break through that, I end up grumpy seeing the presents just opened so quickly, and all my effort and "taste" wasted (i.e., nobody saying, "gee, what pretty paper!"), so I go back to using whatever's around. Some years I even deliberately buy "just some sort of Christmas wrapping paper that's really cheap" for their presents.
People *do* say "How pretty!" when they get a fancily wrapped present. In my IL's family, at bridal & baby showers, I go all out, and it gets commented on, room-wide, every time.