I work in HR and I think a few of our employees have been slightly snowflakey lately.
We recently had a wellness challenge where those employees who met certain minor exercise goals for that week would be entered into a drawing for a gift card. In the email announcing the challenge we said up front the prize would either be a Whole Foods gift card or a gift card to another store known for fresh healthy food. This contest was strictly voluntary, no one is being forced or coerced to do it.
The challenge lasted 6 weeks, and 4 of the 6 gift card winners complained because those stores were "too far away" for them to shop at. I find that snowflakey because 1) The prizes were announced in advance, so it's not like they entered, then won and found out what the prize was. 2) Both stores are within a 10 - 15 minute drive of our office, so they could go on their lunch hour or after work. 3) I just think it's rude and ungrateful to complain about a prize to the person who selected the prize. I was planning to do another wellness challenge in the spring but this just makes me not want to.