I had a friend who had a very unfortunate facial condition. It was obviously the first thing you noticed about her, and she knew that being called a beautiful bride just wasn't in the cards for her. Even more unfortunate was that she had a cousin who was extraordinarily beautiful. As children, my friend had had to listen to family members talking about how pretty her cousin was. When she announced her engagement, her mother and aunts absolutely insisted that there was no way that she could choose anyone other than her cousin as her MOH. My friend said that she could not bear to listen to all her relatives talking about how beautiful Cousin was at her wedding, and she knew, from decades of experience, that they would say this to her face, and would pressure her to agree with them that Cousin was such a great beauty, while no one would comment about what a pretty bride she was. So when it came time to choose the bridesmaid dresses, she chose a color and a style that would be the least flattering to Cousin. Her bridesmaids had different figures and coloring from Cousin and the dresses were reasonably flattering to them.