I still don't understand how this brings attention to breast cancer? And why does breast cancer need so very much attention when it's not even the leading cause of death in women?
Everyone reading this thread has now thought about breast cancer; there was an article in a major US paper about it (see photochick's post); blogs and other comments have just made people think about it.
And while it isn't the leading cause of death in women and can be a problem for men as well, it is still a serious cancer that affects the lives of almost everyone in one way or the other.
And yes, I posted my bra color and then while I was in the shower that night I did a self-examination because it was on my mind.
POD. This. One thousand times, this. Everybody is aware of breast cancer. But being aware is different than being confronted with it in such a unified way. And also like PP's have said, the "fans" of the SG page, and website have gone up exponentially. Meaning, in all likely hood, young adults are learning for themselves how to screen, test and do self exams.
As to the etiquette question, POD to the posters who have said it is not rude to ignore that kind of message, or reply in a "No thanks, but good luck!" type of way.