What I don't understand is all the offense taken at a silly "for fun" game that is completely voluntary and easy to just skip over if you don't want to play along.
I think the annoyance (okay, mine) stems from a couple of things:
1. The insinuation that people "don't care" or are heartless if they don't participate. That offends me. (That whole "93% won't do it" thing.)
2. That some people are trying to turn Facebook from a fun, networking site into a "cause" or "awareness" site. Some of us see enough terrible things on the news and even in real life; maybe we don't want to see it on Facebook as well. As soon as I see "Copy and paste this as your status!" I want to write something frivolous instead. Really, you want to make a difference, donate money, volunteer, whatever. Don't think that you've done your part by hitting copy and paste. Because you haven't done anything.