I am in the process of opening a new small business of sorts (basically an expansion of my current one to include more bells and whistles, with a new name in a new location.) Most of my Facebook friends are not aware of it, as I have kept the process out of my status thus far. Our "grand opening" is coming up in a short while and I would like to inform my friends of it without it coming across as an advertisement.
I am considering posting an "Event" and inviting people to it, but I want it to come across as an invitation to "celebrate our new venture" rather than a ploy to drum up business. Also, the business is heavily based on aesthetic improvement, and I don't want anyone to get the invitation and think, "Uh oh, she thinks I look old/haggard/like an alien and need her help." The grand opening event will include not only food and beverages, but tours and demonstrations as well so that people can see what all is new and different - plus there will be an opportunity to book appointments that evening at a discount, so in a way we are welcoming new clients, but that's not the main focus of the evening.
I think I'm extra-sensitive to the Facebook-for-advertising thing because one of my friends is a Realtor and her statuses are filled with propaganda on market fluctuations, warnings about mortgage rate increases and even the occasional MLS listing. To me she's treating her entire list of friends, relatives and former high school classmates as a potential customer base. I know it's just "marketing" but I don't have to like it, and it seems a bit gauche to me.
Should I do an event and invite people? If I do that, and only get a few people who say they want to come it would be so disappointing. Should I just put it as my status for a bit and deal with it looking like an ad, hoping that my friends take it in the spirit it was intended? How would you feel about being invited to such an event? Am I just overthinking this entirely?