The sales department at Gemu Valves. http://www.gemu.com/about_gemu.html
No, you've never heard of them. They sell valves and fittings and flow measuring tools to the food and pharmaceutical industries. I have a pen that I picked up at their booth at a trade show in April. It has their name on the barrel.
You know the little thing on one end of a pen that you press to make the writing other end come out, then press again to bring that end back in? That tip broke. Now the point is permanently exposed. The only to bring it back in is to use a tiny screwdriver in place of that same tip. I'll use that pen for grocery lists and other things around the house until it runs dry. And every time I see it I'll associate Gemu with low quality products.
I'm confused, do they actually manufacture pens?
Because I've received literally dozens of promotional pens over the years, and they're nearly always cheap and fall apart relatively quickly. It never occurred to me that it reflected negatively on the company advertising on the pen - after all, they're just getting their name out there with a cheap free gift, not actually *endorsing* the pen.
Same here. Companies hand out free pens all the time. They're always of the cheap variety and I never expect them to last long... It would never cross my mind to associate the quality of the pen with the quality of the company's products... unless they actually make pens.
Yes, this is my reaction, too.
On a connected note, I do think there is a touch of PD in the marketing company which keeps trying to sell
us promotional pens for our business. Their sales model seems to be that they send us a free sample with our name on, in the hope we will hen order lots of the pens to give out to our clients.
which might actually work, were it not for the fact that they are sending pens emblazoned with the name of the company we were (or half of us were) before we merged and changed or name, 12 years ago. They also address the letter to someone who retired 15 years ago.
Our details are not difficult to find - we have a website (which includes details of all staff). If you Google 'old Name' our website is what will come up, because we have both of the old names in the 'history of the firm' part of the 'about us' section.
If you are a marketing company, wouldn't identifying who you are trying to sell to be a fairly basic thing to do at an early stage?