Last year, for the first time ever, we sent a Christmas newsletter. Someone on the old forum had started a thread about how not to write a boring newsletter, so in preparation for writing ours, I read the whole thing (like 200 posts!) and then sat down to write.
We made it funny, brag-free, and very snarky. Had a great time doing it. Kept it to one page, pictures on the back. Printed it and sent it.
We got *compliments* on the silly thing! People would actually phone us to tell us they liked the newsletter. It was wild, but we figured they were just blowing smoke.
This year, two newsletters already have copied our snarky, brag-free tone from last year's newsletter. And yes, both people were people who called and said they loved ours last year.
I told LittleTabris1, "That's what they mean by the sincerest form of flattery."
BTW, one of the posts on the other group said that in the writer's family, they preserve every Christmas newsletter, unopened, until Christmas Eve, when the family sits around the tree, breaks out the alcohol, and starts reading the letters out loud to everyone while everyone gets loaded. As the night goes on, the letters get funnier and funnier. I've repeated that story to many people, but more importantly, I have taken it to heart while writing our newsletter. I want it to be funny loaded or not loaded.