We bought a GPS in March of 2011 with lifetime map updates.
I updated it this morning and got a notice the there is no room in the device for the new maps, even with replacing the old ones.
Sigh. I don't think this is really a scam or a bait and switch because we didn't pay any more for 2011 unit than we had for the previous which we were supposed to buy updates for, and they gave me 3 solutions, only one of which cost $ - getting a mini card to attach to the card slot on the unit.
With all the growth in the USA and new technology, I can almost see it, but gosh! it's frustrating to think we have something that will last us 10 more years (the rest of our independent traveling lifetime, probably) and just lose that little advantage.