I go a little overboard, but I love it! I have lots of types of paper to wrap in, and handmade paper for layering and decorating, and there is pleating and folding and bows and ribbon and ... <breathless> I'm getting excited just thinking about it.
You can't see the pleats properly on the picture, but in person they looked great:
And this one was annoyingly not quite
square, which drove me mad because it looked like it should be so doesn't look as good as it could, but it was an early attempt when I'd only just gotten into wrapping:
I don't think I could bring myself to use a gift bag. I don't think they're rude, but I'd have deprived myself of an opportunity to wrap!
Whoever said people don't notice pretty wrapping, well I'm happy to say my friends and family do. I got lots of compliments.
We also try and wrap certain gifts to disguise what's in them. Mom almost always gets my Dad a toblerone, so finding new ways to disguise that obvious shape became part of the game each year. One year we put it inside the inner tube from a kitchen roll, and then used tissue paper to padd the ends so it looked like a dumbell or dog's bone.