I think handmade gifts can be a little different, because you know that work and effort went into them. I come from a family with a lot of creative people, and I'm used to getting something that might be in general the same item my sister got, but inidividualized for me. And a lot of time and effort often goes into these items.
I do give my co-workers "matching" gifts. Generally, it's a selection of homemade cookies and candies based on what I know they all like. And I think for those kinds of gifts, something similar is OK - I know I don't expect more than that.
For bridesmaids' gifts, I'm very used to the idea that those gifts are often the jewelry that the women are expected to wear with their dresses. Since that takes away an extra expense, I'm fine with that, too.