I think it looks icky.
Also, I think the writer of the article is an idiot. Beyond throwing away cake batter, which I agree Sweet monkey fritters!?
She says that red velvet cake is white cake with red food coloring. As my grandfather would say, "Wrongo moosebreath" Red Velvet is Chocolate cake with buttermilk. When red coloring was $2/bottle, I started to make 'Brown Velvet', which is red velvet minus the red.