About A&F- I was thinking about this last night and something occurred to me...
I've got the Burj al Arab on my facebook feed, ever since I "liked" its FB page. Its PR team posts lots of cool things- photos of the hotel, yummy food from the restaurants, you name it. The hotel was built for the super rich in mind, and rooms start at over $1000 a night. (More like huge suites than regular rooms)
However, I have never heard anyone from the Burj al Arab say anything so asinine as A&F's CEO did. I've never heard them say "We don't want middle class people here..Some people just don't belong, we don't want them here making us look bad", and so on. Quite the opposite- they seem quite happy to take anyone's money. As long as you can pay for a room, or pay the restaurant bill, they don't care whether you're rich enough that money is no object, or whether you had to save up a long time to pay for it.
So there you have it- if a place as exclusive as the Burj al Arab can manage to market itself without trashing on anyone who falls outside its target market, then A&F has no excuse for it.