You look at the prices on a new computer and decide to buy & install more RAM, a better optical drive (add writing to DVD to the capabilities of the laptop), and a larger hard drive yourself............then download the cloning software and "just do it" yourself instead of taking it elsewhere and PAYING someone to do it.
I've actually maxed out the RAM in several computers (one desktop and three or four laptops) that I then sold to get the ONE laptop (the one to rule them all - because it would go up to 8gbs of RAM and could have an N-class wifi card & Bluetooth card added as well as the other stuff).
And VorGuy hands over his new laptop to have me "clean" the various annoying programs off it, add the better (free) malware software (over what it came with), set it up with our wifi (16 characters in the WPA2 security code), and do the registration, set up, and update everything for the first time thing - when he was the one who used to do that back in the 1980s!