My husband and I are small business owners, and we've just opened to the public, which has been a wonderful combination of exhausting and exhilirating. Our families, obviously, are very invested in our success--emotionally, not financially--and have been following our progress very closely, both in person and via social media. They're incredibly supportive (again, emotionally), and incredibly proud of us.
The slightly awkward problem we have, though, is that both sets of parents like to comment on our business facebook page in a way that's...not entirely professional. We have several thousand followers from around the world already, and we've been very upfront about our progress throughout our buildout and opening. A few weeks ago, I posted a picture of the decal we'd put on our front door, hinting that we were about to open. Since it's a glass door, my reflection was partly visible (as was my dog's). There were quite a few enthusiastic comments from customers about our future opening date, but my MIL's comment was something like, "I loove [Dog]'s haircut! What a cutie! Did you go to the same place as last time?" That would have been fine if it were on my personal page, but not so much on the business's.
Similarly, when we first added an awning above the front door, my dad's comment was, "That looks quite professional." That's because we paid a professional to make it! Again, it's not something he would post to a local restaurant's social media, but there's a level of casualness that, I assume, comes with the fact that I'm his kid.
We appreciate their support so, so much! But all of our parents have commented with similar tones on various posts. While it doesn't hurt anything, it doesn't set the professional tone we're trying to create with our social media presence. How do I (kindly, gently) address this?