It's not *that* weird... but do you remember those ads for a weight-loss program that would send out an ad that looked like it had been clipped from a newspaper, with a note on it from "J" that said you might need this?
Well, I just got an ad for a cable company that had a post-it note on it from "Robert" telling me I ought to try it. Now, it probably doesn't violate any laws, because if you look at the other side of the ad, it shows a picture of a man talking about how much he loves this cable company, and he's named as "Robert, <local city, mystate>." And the post-it is obviously computer-printed, not hand-written. So it's not really deceptive, exactly, but it's just amusing how they seem to think that making it like an ad that angered a lot of people would be a good idea.