The thing that irrritated me about The Rules was that it was all about getting a man - but not so much about developing a lasting healthy relationship
, or actually getting a man that was genuinely interested in you and compatible with you. Yes, I could pretend to be someone I'm not, and play all sorts of head games that would get me more dates than I have now, but boy are they going to be surprised when I revert to my normal self. I've seen a couple of total lunatics who play The Rules beautifully, and get lots of attention, but unfortunately they really aren't very nice people, and don't treat their partners very well once they've got them.
Basically, one of the things I look for in a relationship
is someone who *isn't* all hung up on traditional gender roles and behaviour.
I think the 'he's not that into you' idea makes more sense - it's more of a way of independently analysing the situation to try and separate what you wish were the case (Rationalising he loves me, but is just really shy so he can't talk to my, and really busy and disorganised, so he keeps losing my phone number and doesn't have time to call, and is just going out with all those other women so he doesn't obsess over me....
) from what is actually going on (he isn't interested in me and wants to date other people).
To the OP, though, he's got your phone number, your text message and your email address, so he does know how to contact you, and you've contacted him first, so I think it would be better to wait. If you don't hear after New Years, you could drop a casual email - if he doesn't respond to that, or does so half heartedly, then drop it completely.