It his one could go in brain hurt for me too, but I'm curious about the item, as well...
I have almost completely talked myself into buying a new car (2013, from the dealership). As long as I am that self indulgent, I am probably going to get the sport package so I can get the color I want.

The salesman was talking up the car, showing the fancy extras...I cant even remember what he called the option, something about paddles, and I asked what he was talking about. Apparently, the sport model (automatic) has these paddles on the steering wheel that will give you extra acceleration, or let you manually shift the gear.
Why would they create a way to manually shift gears in an automatic car? I don't want the hassle of shifting gears, that's why I want an automatic.