I've always named names. I just hate it when we have the games (the name of the smallest US coin, serves two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun, etc.). If something happened in a store, we expect you to not be telling lies, so it makes no difference if you name Penneys, Sears, Wal-Mart, Kmart, Food Lion, etc. Now if you're making it up, we'll still be able to figure out which store you mean, and their lawyers will, too.