I was making changes to an ad yesterday while on the phone with the customer.
He wanted the sentence to read "Lac des Isles Lake Lots for sale".
I pointed out that we had capitalized the name of the lake because it was a name, but that we tried to follow common sentence convention and that's why we hadn't capitalized Lake Lots.
He said "I don't care what the convention is, I want it to stand out, so make it capitals!"
It hurt, but I did it. We spend a lot of time correcting grammar and spelling so that customers look smarter than they are, and do have to intentionally write it incorrectly made me cringe!
So if you see the ad somewhere, please don't blame the newspaper! It's not my fault!