As far as the timing, it is coinciding with the testimonials and special tv segements about how tragic it is, how people will miss him, etc. Waiting until all of that was over and then dredgin his death back up to make the point doesn't seem all that different/better to me. WHen movie stars OD they comment on that right away and discuss the history of drug use, etc. I don't see this as much different. Like I say, if this was an ordinary citizen I do think the local papers might very well have op-ed pieces on drunk driving, the responsibility of friends, etc.