I know this is a Hot Topic, but to the posters who say that the cutesy store names are annoying, and we should use the real names or none at all, I say you are right on Target. If there's one thing we can all agree on, whether we are separated by Gulfs or shallows, whether we are experiencing highs or Lowes, it's that we all strive for better communication. The idea that Sears into my brain is that we should be able to talk freely... and no, I don't mean using blue words like some Old Navy person... I mean if we want to name the fast food joint where we got our Frys, then by golly, we should be able to... because that helps us bridge the Gap of understanding, and ensure that we don't come off like a bunch of wingadingdingies.
(Letting the auto-censor handle that last one, hehe.)